From $0 to $1.2M in Kid-Safe Revenue
MathWiz needed a family-friendly monetization approach that respected COPPA regulations while delivering real revenue. Our hybrid model achieved both.
The Challenge
MathWiz, an educational app for children ages 6-12 with 3.5M+ downloads, faced unique monetization hurdles:
- Strict COPPA compliance requirements limiting ad network options
- Low eCPMs ($1.20) from generic networks not optimized for kids' content
- Parent complaints about disruptive ad placements interrupting learning
- No premium option for families wanting ad-free experience
- 12% lower engagement in ad-supported users versus paid version
The developer needed to monetize without compromising their educational mission or violating child privacy laws.
Our Solution
We implemented a comprehensive COPPA-compliant strategy across four key areas:
1. Kid-Safe Ad Networks
Integrated specialized networks like SuperAwesome and Kidoz with built-in COPPA compliance and content filtering.
2. Learning-Friendly Ad Design
Created custom ad units that matched the app's playful aesthetic and only appeared between lessons.
3. Value-Added Rewards
Implemented "Math Stars" rewarded system where ads unlocked bonus educational content.
4. Premium Subscription
Launched MathWiz Pro with ad-free experience and exclusive learning games.
Key Implementation Details
Our technical approach prioritized both compliance and revenue:
COPPA Certification
Contextual Ads
Zero Data Collection
Edu-Tainment Rewards
We worked closely with kidSAFE-certified networks to ensure all ads were age-appropriate while maintaining competitive eCPMs through specialized demand.
The Results
Within 6 months of implementation, MathWiz achieved remarkable results:
- $1.2M annual revenue from combined ad and subscription model
- 89% parent satisfaction score (up from 62%)
- 12% conversion to MathWiz Pro subscription
- 140% higher eCPM ($1.20 → $2.88) from premium kid-focused demand
- 45% more daily sessions from free users after ad experience improvements
The hybrid model proved particularly effective, with subscriptions accounting for 58% of revenue while ads provided sustainable monetization for non-paying users.